Privacy Policy

Data protection

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Noson AG. The Noson AG website can be used without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to Noson AG. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

As the controller, Noson AG has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, e.g. by telephone.

1. Definitions
   The data protection declaration of Noson AG is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would first like to explain the terms used.

In this privacy policy, we use the following terms, among others:
- A) PERSONAL DATA
Personal data means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- B) AFFECTED PERSON
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
- C) PROCESSING
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
- D) LIMITATION OF PROCESSING The
Restriction of processing is the marking of stored personal data with the aim of restricting its processing in the future.
- E) PROFILING
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
- F) PSEUDONYMIZATION
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
- G) CLIENT OR CONTRACTOR RESPONSIBLE FOR PROCESSING The contractor responsible for the
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
- H) PROCESSORS
The processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
- I) RECIPIENTS
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
- J) THIRD
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
- K) CONSENT
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller
   The controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union and other data protection regulations is

Noson AG
In der Breiti 2
8047 Zurich
Switzerland

Phone: +41445007351
E-mail: [email protected]
Website: //noson.ch

3. Cookies
   The Internet pages of Noson AG use cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, the Noson AG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

With the help of a cookie, the information and offers on our website can be optimized with regard to the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to enter access data each time they access the website, as this is taken over by the website and the cookie is thus stored on the user's computer system. Another example is the cookie of a shopping basket in an online store. The online store uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

We use cookies for the following purposes:

• Necessary cookies - these cookies are required to enable you to use some important features of our website, such as logging in. These cookies do not collect any personal information.
• Functionality cookies - these cookies provide features that make using our service more convenient and enable the provision of personalized functions. For example, they can remember your name and email address in comment forms so that you don't have to re-enter this information the next time you comment.
• Analytics cookies - these cookies are used to track the use and performance of our website and services
• Advertising cookies - these cookies are used to provide you with advertising that is relevant to you and your interests. They are also used to limit the number of times you see an advertisement. They are usually placed on the website by advertising networks with the website operator's permission. These cookies remember that you have visited a website and this information is shared with other organizations such as advertisers. Often targeting or advertising cookies are linked to features of the website provided by the other organization.

You can remove the cookies stored on your computer via your browser settings. Alternatively, you can control some third-party cookies by using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com use. You can find more information about cookies at allaboutcookies.org.

We use Google Analytics to measure traffic on our website. Google has its own privacy policy, which you here can view. If you would like to deactivate tracking by Google Analytics, visit the Page for deactivating Google Analytics.

4. Collection of general data and information
   The website of the Noson AG collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. This information is required in order to
   (1) to correctly deliver the contents of our website, (2) to optimize the contents of our website and the advertising for it, (3) to ensure the permanent functionality of our information technology systems and the technology of our website and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

When using these general data and information, the Noson AG does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Noson AG analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website
   The data subject has the option of registering on the controller's website by providing personal data. Which personal data is transmitted to the data controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for the controller's own purposes. The controller may arrange for the transfer to one or more processors (e.g. a parcel service), which will also use the personal data for an internal purpose attributable to the controller.

When registering on the controller's website, the IP address assigned by the Internet Service Provider (ISP) and used by the data subject, the date and time of registration are also stored. The storage of this data takes place against the background that this is the only way to prevent misuse of our services and, if necessary, to enable the investigation of criminal offenses committed. In this respect, the storage of this data is necessary to protect the controller. This data is not passed on to third parties unless there is a legal obligation to pass on the data or the data is passed on for the purpose of criminal prosecution.

The registration of the data subject with the voluntary provision of personal data is intended to enable the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller's database.

The controller shall provide any data subject at any time upon request with information about what personal data is stored about the data subject. In addition, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as there are no statutory retention obligations. The entirety of the controller's employees are available to the data subject as contact persons in this context.

6. Subscription to newsletters
   On the website of the Noson AG, users are given the opportunity to subscribe to our enterprise's newsletter. Which personal data is transmitted and when the newsletter is ordered from the controller is determined by the input mask used for this purpose.

The Noson AG informs its customers and business partners regularly by means of a newsletter about enterprise offers. The enterprise's newsletter may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter shipping. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address is authorized to receive the newsletter as the data subject.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's e-mail address at a later date and thus serves the legal protection of the controller.

The personal data collected as part of a registration for the newsletter is used exclusively for sending our newsletter. In addition, subscribers to the newsletter may be notified by e-mail if this is necessary for the operation of the newsletter service or a registration, e.g. in the event of changes to the newsletter offer or a change in technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller's website or to inform the controller of this by other means.

7. Newsletter tracking
   The newsletters of Noson AG contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the Noson AG may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the sending of the newsletter and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by the controller. Noson AG automatically regards a withdrawal from the receipt of the newsletter as a revocation.

8. Contact via the website
   The website of the Noson AG contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.
   
   
9. Comment function in the blog on the website
   Noson AG offers users the possibility to leave individual comments on individual blog contributions on a blog, which is on the website of the controller. A blog is a web-based, publicly accessible portal on which one or more persons, so-called bloggers or web bloggers, can write down articles or thoughts in so-called blog posts. Blog posts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, the comments made by the data subject are also stored and published, as well as information about the date of the comment and the user (pseudonym) chosen by the data subject. In addition, the IP address assigned to the data subject by the Internet service provider (ISP) is also logged. The IP address is stored for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. The storage of this personal data is therefore in the controller's own interest in order to be able to exculpate itself in the event of an infringement. The personal data collected will not be disclosed to third parties unless such disclosure is required by law or serves the purpose of the controller's defense.

10. Subscription to comments in the blog on the website
    The comments made in the blog of the Noson AG may be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following their comment on a particular blog post.

If a data subject opts for the option, the controller sends an automatic confirmation email to check the double opt-in procedure to see whether the owner of the email address provided has opted for this option. The option to subscribe to comments can be terminated at any time.

11. Routine deletion and blocking of personal data
    The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the purpose of storage no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

12. Rights of the data subject
    - A) RIGHT TO CONFIRMATION
    Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.
    - B) RIGHT TO INFORMATION
    Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. In addition, the European directives and regulations grant the data subject access to the following information:

• • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
  • the right to lodge a complaint with a supervisory authority;
  • if the personal data were not collected from the data subject, all available information about their origin;
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

Furthermore, the data subject shall have the right to obtain information as to whether personal data are transferred to a third country or to an international organization. If this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.
- C) RIGHT TO RECTIFICATION
Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.
- D) RIGHT TO ERASURE (RIGHT TO BE FORGOTTEN)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary

• • The personal data are no longer required for the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
  • The personal data has been processed unlawfully.
  • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data was collected in connection with the provision of information society services in accordance with Article 8(1) of the General Data Protection Regulation.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by Noson AG, he or she may, at any time, contact any employee of the controller. An employee of Noson AG shall promptly ensure that the erasure request is complied with immediately.

Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employees of Noson AG will arrange the necessary measures in individual cases.
- E) RIGHT TO RESTRICTION OF PROCESSING
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

• • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
  • The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by Noson AG, he or she may at any time contact any employee of the controller. The employee of Noson AG will arrange for the processing to be restricted.
- F) RIGHT TO DATA PROTECTION
Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the data subject may at any time contact any employee of the Noson AG.
- G) RIGHT TO OBJECT
Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

Noson AG shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.

If Noson AG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to Noson AG to the processing for direct marketing purposes, Noson AG will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by Noson AG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of Noson AG. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.
- H) AUTOMATED INDIVIDUAL DECISION-MAKING, INCLUDING PROFILING
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract or for the performance of a contract between the data subject and the controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, the Noson AG shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the Noson AG.
- I) RIGHT TO WITHDRAW DATA PROTECTION CONSENT
Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the Noson AG.

13. Data protection provisions about the application and use of Facebook
    On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social network.

A social network is a place for social encounters on the Internet, an online community that generally enables users to communicate with each other and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or business-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.

The operating company of Facebook is Facebook, Inc. with its registered office at 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives outside the United States or Canada, the controller is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Facebook component (Facebook plug-ins) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Facebook component from Facebook through the Facebook component. An overview of all Facebook plug-ins can be accessed at //developers.facebook.com/docs/plugins/. During the course of this technical procedure, Facebook gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website is visited by the data subject each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, e.g. the "Like" button, or if the data subject submits a comment, Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made.

The privacy policy published by Facebook, which is available at //facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which settings options Facebook offers to protect the privacy of the data subject. In addition, various setting options are provided to prevent the transfer of data to Facebook. These applications can be used by the data subject to prevent data transmission to Facebook.

14. Data protection provisions about the application and use of Google AdSense
    The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects the ads displayed on third-party websites so that they match the content of the respective third-party website. Google AdSense enables interest-based targeting of Internet users, which is realized by creating individual user profiles.

The operating company of the AdSense component of Google is Alphabet Inc. with its registered office at 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of the AdSense component of Google is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. The definition of cookies is explained above. By setting the cookie, Alphabet Inc. is given the opportunity to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google AdSense component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. During the course of this technical procedure, Alphabet Inc. gains knowledge of personal information, such as the IP address of the data subject, which serves Alphabet Inc. to understand the origin of visitors and clicks, and subsequently create commission settlements.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Alphabet Inc. can be deleted at any time via an Internet browser or other software programs.

In addition, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, which can be used for statistical evaluation. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to analyze the flow of visitors to a website.

Through Google AdSense, personal data and information - which also includes the IP address and is necessary for the collection and billing of the displayed advertising - is transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on the personal data collected through this technical process to third parties.

Google AdSense is explained in more detail at the following link //www.google.com/intl/en/adsense/start/.

15. Data protection provisions about the application and use of Google Analytics (with anonymization function)
    On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, recording and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about which website a person came from (the so-called referrer), which subpages were visited or how often and for how long a subpage was viewed. Web analytics are primarily used to optimize a website and to carry out a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

For web analysis by Google Analytics, the controller uses the application "_gat. _anonymizeIp". With the help of this application, the IP address of the data subject's Internet connection is shortened and anonymized by Google if access to our websites is from a member state of the European Union or another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on the data subject's IT system. The definition of cookies is explained above. By setting the cookie, Google is given the opportunity to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal data, such as the access time, the location from which the access was made and the frequency of visits to our website by the data subject. With each visit to our website, this personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google Analytics can be deleted at any time via an internet browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download and install a browser add-on under the link //tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via a JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's IT system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-ons in order to deactivate Google Analytics. If the browser add-on was uninstalled or deactivated by the data subject or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under //www.google.com/intl/en/policies/privacy/ and under //www.google.com/analytics/terms/us.html. Google Analytics is explained in more detail under the following link //www.google.com/analytics/.

16. Data protection provisions about the application and use of Google Remarketing
    The data controller has integrated the services of Google Remarketing on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company's website. The integration of Google Remarketing therefore enables a company to create user-related advertising and thus show relevant advertising to interested Internet users.

The operator of Google Remarketing services is Google Inc. with its registered office at 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of Google Remarketing is the placement of interest-based advertising. Google Remarketing enables us to place advertisements in the Google network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the data subject's IT system. The definition of cookies is explained above. By setting the cookie, Google makes it possible to recognize the visitor to our website when he or she visits subsequent websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is accessed, the data subject's web browser automatically identifies itself to Google. In the course of this technical process, Google receives personal information, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-based advertising.

The cookie is used to store personal information, e.g. the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject's IT system. In addition, cookies already set by Google can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link to www.google.de/settings/ads and make the desired settings in each Internet browser used by the data subject.

Further information and Google's current privacy policy can be found at //www.google.com/intl/en/policies/privacy/.

17. Data protection provisions about the application and use of Google+
    The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place on the Internet, an online community that generally allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or business-related information. Google+ allows users of the social network to create private profiles, upload photos and network through friend requests, among other things.

The operating company of Google+ is Google Inc. with its registered office at 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Google+ button of Google through the respective Google+ button component. During the course of this technical procedure, Google is made aware of what specific sub-page of our website was visited by the data subject. Further information about Google+ can be found at //developers.google.com/+/.

If the data subject is logged in to Google+ at the same time, Google recognizes which specific subpages of our website were visited by the data subject each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected via the Google+ button and linked by Google to the respective Google+ account of the data subject.

If the data subject clicks on the Google+ button integrated on our website and thereby makes a Google+ 1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores the personal data. Google stores the data subject's Google+ 1 recommendation and makes it publicly available in accordance with the terms and conditions accepted by the data subject. Subsequently, a Google+ 1 recommendation made by the data subject on this website is stored together with other personal data, such as the Google+ account name used by the data subject and the stored photo, and processed in other Google services, such as in the search results of the Google search engine, the Google account of the data subject or in other places, e.g. on Internet pages or in connection with advertisements. Google is also able to link the visit to this website with other personal data stored by Google. Google also stores this personal data with the aim of improving or optimizing the various Google services.

The Google+ button informs Google that the data subject has visited our website, provided that the data subject is logged in to Google+ at the time of accessing our website. This happens regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not wish personal data to be transmitted to Google, they can prevent this transmission by logging out of their Google+ account before accessing our website.

Further information and Google's privacy policy can be found at //www.google.com/intl/en/policies/privacy/. Further information from Google on the Google+ 1 button can be found at //developers.google.com/+/web/buttons-policy.

18. Data protection provisions about the application and use of Google AdWords
    The controller has integrated Google AdWords on this website. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in the results of the Google search engine and the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that are used to display an ad in Google's search results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on the relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company of Google AdWords is Google Inc. with its registered office at 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

The purpose of Google AdWords is to promote our website by including relevant advertising on third-party websites and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a conversion cookie is stored on the data subject's IT system via Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to check whether certain sub-pages, e.g. the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both Google and the data controller to track whether a person who has accessed an AdWords ad on our website has generated sales, i.e. has made or abandoned a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are used to determine the total number of users reached via AdWords ads, to determine the success or failure of individual AdWords ads and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie stores personal data, e.g. the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the data subject's IT system. In addition, a cookie set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

The data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the browsers used and make the desired settings.

Further information and the applicable data protection provisions of Google may be retrieved under //www.google.com/intl/en/policies/privacy/.

19. Data protection provisions about the application and use of Instagram
    The data controller has integrated components of the Instagram service on this website. Instagram is a service that acts as an audiovisual platform.
    which allows users to share photos and videos and distribute this data on other social networks.

The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Instagram component of Instagram. During the course of this technical procedure, Instagram is made aware of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Instagram, Instagram recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Instagram component and associated with the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, Instagram matches this information with the personal Instagram user account of the data subject and stores the personal data.

Instagram receives information via the Instagram component that the data subject has visited our website, provided that the data subject is logged in to Instagram at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Instagram button or not. If such a transmission of information to Instagram is not desirable for the data subject, then he or she may prevent this by logging off from their Instagram account before a call-up to our website is made.

Further information and Instagram's applicable privacy policy can be found at //help.instagram.com/155833707900388 and //www.instagram.com/about/legal/privacy/.

20. Data protection provisions about the application and use of Jetpack for WordPress
    The controller has integrated Jetpack on this website. Jetpack is a WordPress plugin that provides the operator of a WordPress-based website with additional functions. Among other things, Jetpack enables the operator of the website to gain an overview of the visitors to the site. By displaying related posts and publications or the option to share content on the site, it is also possible to increase visitor numbers. In addition, security functions are integrated into Jetpack so that a site using Jetpack is better protected against brute force attacks. Jetpack also optimizes and accelerates the loading of images on the website.

The operating company of Jetpack Plug-Ins for WordPress is Automattic Inc. with registered office at 132 Hawthorne Street, San Francisco, CA 94107, UNITED STATES. The operating company uses the tracking technology of Quantcast Inc. 201 Third Street, San Francisco, CA 94103, UNITED STATES.

Jetpack places a cookie on the information technology system used by the data subject. The definition of cookies is explained above. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Jetpack component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to submit data through the Jetpack component for analysis purposes to Automattic. As part of this technical process, Automattic receives data that is used to create an overview of visits to the website. The data obtained in this way is used to analyze the behavior of the data subject accessing the website of the controller and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component is not used to identify the data subject without the express consent of the data subject, which must be obtained separately. Quantcast also becomes aware of the data. Quantcast uses the data for the same purposes as Automattic.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Automattic/Quantcast can be deleted at any time via an Internet browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data relating to a use of this Internet site that are generated by the Jetpack cookie as well as the processing of these data by Automattic/Quantcast and the chance to preclude any such. For this purpose, the data subject must click on the "Opt-out" button under the link //www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set for this purpose is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject's system, the data subject must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, there is the possibility that the websites of the controller can no longer be fully used by the data subject.

The applicable data protection provisions of Automattic may be retrieved under //automattic.com/privacy/. The applicable data protection provisions of Quantcast can be found at //www.quantcast.com/privacy/.

21. Data protection provisions about the application and use of LinkedIn
    On this website, the controller has integrated components of LinkedIn Corporation. LinkedIn is a web-based social network that enables users with existing business contacts to connect and make new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, UNITED STATES. For data protection matters outside the UNITED STATES, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a LinkedIn component (LinkedIn plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective LinkedIn component to download a representation of the corresponding LinkedIn component from LinkedIn. Further information about the LinkedIn plug-in may be accessed under //developer.linkedin.com/plugins. During the course of this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website is visited by the data subject each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in to LinkedIn at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the LinkedIn button or not. If such a transmission of information to LinkedIn is not desirable for the data subject, then he or she may prevent this by logging off from their LinkedIn account before a call-up to our website is made.

LinkedIn offers the option to unsubscribe from email messages, SMS messages and targeted advertising at //www.linkedin.com/psettings/guest-controls, as well as the option to manage ad settings. LinkedIn also uses partners such as Eire, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame. The setting of such cookies can be denied under //www.linkedin.com/legal/cookie-policy. The applicable LinkedIn privacy policy is available at //www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at //www.linkedin.com/legal/cookie-policy.

22. Data protection provisions about the application and use of Myspace
    On this website, the controller has integrated components of MySpace LLC
    integrated. MySpace is a so-called social network. A social network is a social meeting place on the Internet, an online community that enables users to communicate and interact with each other in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. MySpace allows users of the social network to create free blogs or groups of users, including photos and videos.

The operating company of MySpace is MySpace LLC, 8391 Beverly Blvd, #349, Los Angeles, California 90048, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a MySpace component (MySpace plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding MySpace component of MySpace. Further information about MySpace may be accessed under //myspace.com. During the course of this technical procedure, MySpace gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on MySpace, MySpace recognizes with each call-up to our website by the data subject and for the entire duration of his or her stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected through the MySpace component and associated with the respective MySpace account of the data subject. If the data subject clicks on one of the MySpace buttons integrated on our website, then MySpace assigns this information to the personal MySpace user account of the data subject and stores the personal data.

MySpace receives information via the MySpace component that the data subject has visited our website, provided that the data subject is logged in at MySpace at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the MySpace component or not. If such a transmission of information to MySpace is not desirable for the data subject, then he or she may prevent this by logging off from their MySpace account before a call-up to our website is made.

The privacy policy published by MySpace, which is available at //myspace.com/pages/privacy, provides information about the collection, processing and use of personal data by MySpace.

23. Data protection provisions about the application and use of Pinterest
    The data controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place on the Internet, an online community that enables users to communicate and interact with each other in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Pinterest enables users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pins), which can then be shared by other users (so-called re-pins) or commented on.

The operating company of Pinterest is Pinterest Inc. with its registered office at 808 Brannan Street, San Francisco, CA 94103, UNITED STATES.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component. Further information about Pinterest is available at //pinterest.com/. During the course of this technical procedure, Pinterest gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Pinterest, Pinterest recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Pinterest component and linked to the respective Pinterest account of the data subject. If the data subject clicks on one of the Pinterest buttons integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores the personal data.

Pinterest receives information through the Pinterest component that the data subject has visited our website, provided that the data subject is logged in at Pinterest at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Pinterest component or not. If such a transmission of information to Pinterest is not desirable for the data subject, then he or she may prevent this by logging off from their Pinterest account before a call-up to our website is made.

The privacy policy published by Pinterest, which is available at //about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

24. Data protection provisions about the application and use of SlideShare
    The controller has integrated SlideShare components on this website. LinkedIn SlideShare is a file hosting service that enables the sharing and archiving of presentations and other documents, such as PDF files, videos and webinars. The file hosting service enables users to upload media content in all common formats, whereby the documents are either publicly accessible or marked as private.

The operating company of SlideShare is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, United States. For data protection issues outside the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

LinkedIn SlideShare provides so-called embedded codes for the media content stored there (e.g. presentations, PDF files, videos, photos, etc.). Embedded codes are program codes that are embedded in the web pages to display external content on your own website. Embedded codes make it possible to display content on your own website without storing it on your own server and thus possibly infringing the reproduction rights of the respective author of the content. Another advantage of using an embedded code is that the respective website operator does not use its own storage space and its own server is thus relieved. An embedded code can be integrated anywhere on another website so that third-party content can also be inserted into your own text. The purpose of using LinkedIn SlideShare is to reduce the load on our server and avoid copyright infringements while at the same time using third-party content.

Each time you visit our website, which is equipped with a SlideShare component (embedded code), this component causes the browser you are using to download the corresponding embedded data from SlideShare. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the person concerned.

If the data subject is logged in to SlideShare at the same time, SlideShare recognizes which specific subpage the data subject has visited each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by SlideShare and assigned to the respective SlideShare account of the data subject via LinkedIn.

LinkedIn receives information via the SlideShare component that the data subject has visited our website, provided that the data subject is logged in to SlideShare at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the embedded media data or not. If such a transmission of information to SlideShare is not desirable for the data subject, then he or she may prevent this by logging off from their SlideShare account before a call-up to our website is made.

LinkedIn also uses partners such as Eire, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame. The setting of such cookies can be denied under //www.linkedin.com/legal/cookie-policy. The applicable data protection provisions for LinkedIn can be found at //www.linkedin.com/legal/privacy-policy.

25. Data protection provisions about the application and use of Tumblr
    The data controller has integrated Tumblr components on this website. Tumblr is a platform that allows users to create and operate a blog. A blog is a web-based, usually publicly accessible portal on which one or more people, called bloggers or web bloggers, can publish articles or write down thoughts in so-called blog posts. In a Tumblr blog, the user can publish texts, images, links and videos, for example, and distribute them in the digital space. Tumblr users can also import content from other websites into their own blog.

The operating company of Tumblr is Tumblr, Inc. 35 East 21st St, Ground Floor, New York, NY 10010, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Tumblr component (Tumblr button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Tumblr component of Tumblr. Further information about the Tumblr buttons is available at //www.tumblr.com/buttons. During the course of this technical procedure, Tumblr gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of integrating the Tumblr component is to forward the content of this website in order to give our users the opportunity to present this website to the digital world and to increase our visitor numbers.

If the data subject is logged in on Tumblr, Tumblr recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Tumblr component and associated with the respective Tumblr account of the data subject. If the data subject clicks on one of the Tumblr buttons integrated on our website, then Tumblr assigns this information to the personal Tumblr user account of the data subject and stores the personal data.

Tumblr receives information via the Tumblr component that the data subject has visited our website, provided that the data subject is logged in at Tumblr at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Tumblr component or not. If such a transmission of information to Tumblr is not desirable for the data subject, then he or she may prevent this by logging off from their Tumblr account before a call-up to our website is made.

The applicable data protection provisions of Tumblr may be retrieved under //www.tumblr.com/policy/en/privacy.

26. Data protection provisions about the application and use of Twitter
    The data controller has integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and disseminate so-called "tweets", i.e. short messages limited to 280 characters. These short messages are accessible to everyone, including those who are not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. In addition, Twitter offers the possibility of addressing a broad audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc. with its registered office at 1355 Market Street, Suite 900, San Francisco, CA 94103, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Further information about the Twitter buttons may be accessed under //about.twitter.com/en/resources/buttons. During the course of this technical procedure, Twitter gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of integrating the Twitter component is to forward the content of this website in order to give our users the opportunity to present this website to the digital world and to increase our visitor numbers.

If the data subject is logged in at the same time on Twitter, Twitter recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Twitter component and linked to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, Twitter assigns this information to the personal Twitter user account of the data subject and stores the personal data.

Twitter receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in to Twitter at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, then he or she may prevent this by logging off from their Twitter account before a call-up to our website is made.

The applicable data protection provisions of Twitter may be retrieved under //twitter.com/privacy?lang=en.

27. Data protection provisions about the application and use of Xing
    The data controller has integrated components of XING on this website. XING is an Internet-based social network that enables users to connect with existing business contacts and make new business contacts. Individual users can create a personal profile of themselves on XING. Companies can create company profiles or publish jobs on XING, for example.

The operating company of XING is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a XING component (XING plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective XING component to download a representation of the corresponding XING component from XING. Further information about the XING plug-in may be accessed under //dev.xing.com/plugins. During the course of this technical procedure, XING gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on XING, XING recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected through the XING component and associated with the respective XING account of the data subject. If the data subject clicks on the XING button integrated on our website, e.g. the "Share" button, then XING assigns this information to the personal XING user account of the data subject and stores the personal data.

XING receives information via the XING component that the data subject has visited our website, provided that the data subject is logged in at XING at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the XING component or not. If such a transmission of information to XING is not desirable for the data subject, then he or she may prevent this by logging off from their XING account before a call-up to our website is made.

The data protection provisions published by XING, which can be accessed at //www.xing.com/privacy, provide information about the collection, processing and use of personal data by XING. In addition, XING has published data protection information for the XING share button at //www.xing.com/app/share?op=data_protection.

28. Data protection provisions about the application and use of YouTube
    The data controller has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to post video clips and other users free of charge, who can also view, rate and comment on them free of charge. YouTube allows you to publish all types of videos, so that you can access full feature films and television programs as well as music videos, trailers and user-created videos via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave. in San Bruno, CA 94066, UNITED STATES. YouTube, LLC is a subsidiary of Google Inc. with its registered office at 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component. Further information about YouTube can be found at //www.youtube.com/yt/about/en/. During the course of this technical procedure, YouTube and Google gain knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in to YouTube, YouTube recognizes which specific subpage of our website was visited by the data subject each time a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google receive information via the YouTube component that the data subject has visited our website, provided that the data subject is logged in to YouTube at the time of accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, the transmission can be prevented by the data subject logging out of their own YouTube account before accessing our website.

YouTube's privacy policy, available at //www.google.com/intl/en/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

29. Payment method: Data protection provisions about the use of PayPal as a payment processor
    The data controller has integrated PayPal components on this website. PayPal is a provider of online payment services. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal is also able to process virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there are no traditional account numbers. With PayPal, it is possible to initiate online payments to third parties or receive payments. PayPal also accepts escrow functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects the "PayPal" payment option in the online store during the order process, we automatically transmit the data of the data subject to PayPal. By selecting this payment option, the data subject consents to the transmission of the personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, e-mail address, IP address, telephone number, cell phone number or other data required for payment processing. The processing of the purchase contract also requires such personal data in connection with the respective order.

The transmission of the data serves the purpose of payment processing and fraud prevention. The controller will transfer personal data to PayPal in particular if there is a legitimate interest in the transfer. The personal data exchanged between PayPal and the data controller will be transmitted by PayPal to credit agencies. This transmission serves to check identity and creditworthiness.

PayPal may pass on personal data to affiliated companies and service providers or subcontractors insofar as this is necessary to fulfill contractual obligations or for data processing on behalf of PayPal.

The data subject has the option to withdraw consent to the processing of personal data from PayPal at any time. A revocation has no effect on personal data that must be processed, used or transmitted in the context of (contractual) payment processing.

The applicable data protection provisions of PayPal may be retrieved under //www.paypal.com/us/webapps/mpp/ua/privacy-full.

30. Legal basis for the processing
    Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Art. 6(1)(b) GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in the case of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be carried out on the basis of Art. 6(1)(f) GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been expressly mentioned by the European legislator. A legitimate interest can be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).
    
    
31. The legitimate interests pursued by the controller or a third party
    Where the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is to carry out our business in the interest of the well-being of all our employees and shareholders.
    
    
32. Duration of the storage of personal data
    The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted if it is no longer required for the fulfillment or initiation of a contract.
    are required.
    
    
33. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data
    We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded for the data subject to provide us with personal data that must subsequently be processed by us. The
    The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her.
    concludes the contract. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact an employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.
    
    
34. Existence of automated decision-making
    As a responsible company, we do not use automated decision-making or profiling.
    
    
35. Managing and deleting stored personal data
    Data protection tools